- ART DIRECTION
- BRAND SYSTEMS
A timeless identity.
- Türkiye
I’m Hüseyin Gazi Gül, an Art Director and the mind behind Linpect — a design practice focused on crafting visual systems that unite clarity, structure, and emotion. I build design systems that make brands feel intelligent, trustworthy, and alive.
- about me
Clarity, emotion, and structure — my foundation for design.
I’m Hüseyin Gazi Gül, an Art Director focused on connecting meaning and aesthetics through design systems. My approach combines strategic logic and creative intuition — building identities that feel timeless, human, and intelligent. I believe good design isn’t decoration — it’s language.
- SELECTED WORKS
Identity through clarity and emotion.
A curated selection of branding and creative direction projects that explore balance, restraint, and timeless form.
Studio H.
Visual Identity System
Artemis Café
Brand Language
Formless
Editorial System
Nüve
Minimal Brand Direction
- BRAND KIT
Design tools for creative professionals.
Linpect’s Brand Kits turn professional design logic into accessible creative systems — built for clarity, consistency, and expression. Each kit is designed with the same structure I use in my studio work, helping creators present their ideas intelligently.
Studio H.
Visual Identity System
Artemis Café
Brand Language
Formless
Editorial System
Nüve
Minimal Brand Direction
- APPROACH
Design that feels inevitable.
Good design doesn’t chase attention — it earns understanding. My process blends intuition with structure, clarity with feeling. Each project starts with meaning and grows into a system that communicates effortlessly.
- INSIGHTS
Thoughts on design, identity and creative systems.
Notes and reflections on clarity, emotion, and the process of building visual languages that last.